Priorityou

HIPAA Notice of Privacy Practices

Effective August 6, 2026 · Last updated August 6, 2026

This notice describes how medical information about you may be used and disclosed, and how you can get access to that information. Please review it carefully.

Our commitment

Priorityou is required by law to maintain the privacy of your protected health information, to give you this notice of our legal duties and privacy practices with respect to that information, and to notify you following a breach of unsecured protected health information. We are required to follow the terms of the notice currently in effect.

"Protected health information," or PHI, means information that identifies you and relates to your physical or mental health, the care provided to you, or payment for that care.

How we may use and disclose your health information without your authorization

For treatment

We use your health information to provide, coordinate and manage your care. For example, a clinician reviews your history and current medications before selecting a protocol, and may share relevant information with a pharmacy filling a prescription, with a laboratory processing your panel, or with another clinician involved in your care.

For payment

We may use and disclose your information to bill and collect payment for services — for example, to process a card payment, or to substantiate a charge in the event of a dispute. Priorityou's services are generally elective and paid directly by the patient rather than billed to insurance; if you ask us to provide documentation for you to submit to an insurer or a health savings account administrator, we will disclose only what that purpose requires.

For health care operations

We may use your information to run the practice — quality review, evaluating clinician performance, training, licensing and accreditation activity, business planning, and general administration.

Appointment and follow-up communications

We may contact you to confirm or reschedule an appointment, to give post-treatment instructions, or to follow up on how you are doing. We will use the telephone number and email address you give us, and we will honor a request to use a particular number, address, or method — including a request that we not leave voicemail or that we call only at certain times.

Individuals involved in your care

With your agreement, or where you are present and do not object, we may share information relevant to your care with a family member, partner or other person you identify. If you are not able to agree because of an emergency, we will use professional judgment and disclose only what is directly relevant to that person's involvement.

As required or permitted by law

We may use or disclose your information without your authorization when the law requires or permits it, including: public health activities and disease reporting; reporting suspected abuse, neglect or domestic violence; health oversight activities such as audits and investigations; judicial and administrative proceedings in response to a valid order or subpoena; law enforcement purposes as specifically permitted; to coroners, medical examiners and funeral directors; organ and tissue donation; serious threats to health or safety; specialized government functions including military and national security activities; and workers' compensation as authorized by law.

Uses and disclosures that require your written authorization

The following always require your specific written authorization, which you may revoke at any time in writing:

• Marketing. Most uses of your information for marketing purposes.
• Photographs and images. Any use of a clinical photograph, before-and-after image, video, testimonial or likeness on our website, on social media or in any other promotional material. We do not publish patient images without a signed, specific release, and you may revoke that release going forward at any time.
• Sale of information. Any disclosure that would constitute a sale of protected health information. We do not sell your information.
• Psychotherapy notes, in the limited circumstances where such notes exist.
• Any other use or disclosure not described in this notice.

Your rights regarding your health information

• To inspect and copy. You may inspect and obtain a copy of your record, including an electronic copy where we maintain it electronically. We may charge a reasonable, cost-based fee for copies.
• To amend. If you believe information in your record is incorrect or incomplete, you may ask us in writing to amend it. We may deny the request in certain circumstances, and if we do, we will explain why in writing and you may submit a statement of disagreement to be kept with the record.
• To an accounting of disclosures. You may request a list of certain disclosures we made of your information, other than those for treatment, payment and operations, in the six years before your request.
• To request restrictions. You may ask us to restrict how we use or disclose your information. We are not required to agree, with one exception: if you pay for a service in full out of pocket and ask us not to disclose that information to a health plan for payment or operations, we must honor that request.
• To confidential communications. You may ask us to communicate with you in a particular way or at a particular location — a specific phone number, no voicemail, a specific email address. We will accommodate reasonable requests.
• To a paper copy of this notice. You may ask for a paper copy at any time, even if you agreed to receive it electronically.
• To be notified of a breach of your unsecured protected health information.

To exercise any of these rights, contact Marland Kaplan, NP using the details below. Requests to inspect, copy, amend or restrict should be in writing.

Complaints

If you believe your privacy rights have been violated, you may complain to us at the contact details below, and you may file a complaint with the Secretary of the U.S. Department of Health and Human Services, Office for Civil Rights, 200 Independence Avenue SW, Washington, DC 20201, or at hhs.gov/ocr/complaints. You will not be retaliated against, and your care will not be affected, for filing a complaint.

Changes to this notice

We reserve the right to change this notice and to make the revised notice effective for health information we already have as well as information we receive in the future. The current notice will always be posted on this page with its effective date.

Privacy contact

Marland Kaplan, NP serves as the practice's privacy contact. Reach the practice using the details below.